Case Study
See how we helped Paragon Dental achieve omnipresence and grow over 200% in just six months.
We want more cosmetic patients.
We started working with Paragon in June of 2024. They were a young practice looking to increase their flow of new patients. They had been working the first few years of their practice with a dental marketing company who handled their website, SEO, and minor PPC ads on Google.
After some initial success, they were left wanting more with their marketing. So in June, we started their journey to become omnipresent.
Our Objectives
With only a limited presence on Instagram & Facebook, the first goal was to create active presences on every social channel. To replace the pricey PPC ad spend, we automated SEO for a fraction of the cost. We developed a content strategy, produced a quarters worth of video content and an Ad with multiple variations in just one production day. We initialized her campaign and began to build.
The Strategy
From the content we created a schedule of posts to deliver 3x per week across all social platforms. Our ongoing SEO services targeted specific keywords and automated weekly blog posts, site optimization, and quality backlinks. By month, 2, we began the Ad campagin to attract more cosmetic patients. Here are the results.
- The first 2 months saw little progress in new patients.
- However, they noticed patients began referencing the social media more.
- By month 3, they doubled new patients in comparison to 2023.
- They also added 2 year long smile makeovers via social media.
- By month 4 they tripled new patients (30 total) compare to 2023.
- They recently added a 2nd dentist and brought on a hygenist full time.
Data Driven Results
We use a proprietary data studio with real time stats for all our clients so they can see our progress 24/7. For Paragon, here are some key metrics that define their success after the first 6 months.
%
More Search Traffic
Total New Patients
Leads Generated
%
Increase in Patients
%
Lead Conversion
Cosmetic Cases
A Successful Balance
We handle every aspect of your marketing to keep you in front of ideal patients with a unified message across all platforms.
Content Creation
Created a library of video, photo, and design assets.
Omnipresence
Post 3x per week on socials & ongoing SEO.
Targeted Ads
Attract potential patients for cosmetic services.
Check Out Paragon’s Omnipresence
Campaign
Built a predictable income stream.
Videos
Deliver content 3x per week all year.
Photos
Diversified content library for social media.
Socials
Enhanced socials with trends.
“I asked a new patient how she found us.
She was referred by a friend & then searched me up on TikTok. She loved my videos, so she came in. I informed her that I was not on TikTok.” She said matter-of-factly, “Yes you are.” Then she showed me.
Let's Work Together!
Are you a dentist curious on what it would cost to add a consistent flow of ideal patients each month? Book a free discovery call and let’s find out.